ugc creator
business owner
based in Santa Cruz, CA
38yr millennial
married · homeowner
cat & dog mom
ashleynicholeferreira@gmail.com
ASHLEY FERREIRA
I create strategic, thoughtful, high-performing UGC designed to stop the scroll, connect with the right audience, and support conversions across paid and organic.
Hi, I’m ashley ferreira
A UGC creator specializing in home and interiors, making relatable, visually engaging content that helps brands connect with the right audience and turn viewers into customers.
What I Create
Specializing in home and interiors, and versatile across a range of brands and products like fashion and beauty, wellness, fitness, travel and everyday lifestyle—for any brand that wants their product to look at home in a real space.
Where I Film
A styled, cozy, collected home to film in, plus beaches, redwood forests, and beautiful outdoor settings around the Bay Area.
What I Bring
A designer's background from my award-winning brand and website design business—so I'm always thinking about the story behind the product, what makes it different, who it's for, and how to communicate that in a way that feels authentic to the brand.
How I Approach It
Content built to convert, not just to look pretty—hooks, pacing, and CTAs shaped by a designer's eye for what makes someone stop, trust the product, and want it for themselves.
Hi, I’m ashley ferreira
A UGC creator specializing in home and interiors, making relatable, visually engaging content that helps brands connect with the right audience and turn viewers into customers.
What I Create
Specializing in home and interiors, and versatile across a range of brands and products like fashion and beauty, wellness, fitness, travel and everyday lifestyle—for any brand that wants their product to look at home in a real space.
Where I Film
A styled, cozy, collected home to film in, plus beaches, redwood forests, and beautiful outdoor settings around the Bay Area.
What I Bring
A designer's background from my award-winning brand and website design business—so I'm always thinking about the story behind the product, what makes it different, who it's for, and how to communicate that in a way that feels authentic to the brand.
How I Approach It
Content built to convert, not just to look pretty—hooks, pacing, and CTAs shaped by a designer's eye for what makes someone stop, trust the product, and want it for themselves.
Casa Sencilla
Talking Head + On-Location
Cozyology
PROBLEM / SOLUTION + VOICEOVER
Twopages
before & after + Voiceover
Rootless Plants
Unboxing
Sandberg
Styling + Voiceover
Pura
Unboxing + Demo + Voiceover
Woven Nook
Lifestyle + On-screen Text (no VO)
Simply Organic Bamboo
Room Reveal + Voiceover
Casa Sencilla
Talking Head + On-Location
Cozyology
PROBLEM / SOLUTION + VOICEOVER
Twopages
before & after + Voiceover
Rootless Plants
Unboxing
Sandberg
Styling + Voiceover
Pura
Unboxing + Demo + Voiceover
Woven Nook
Lifestyle + On-screen Text (no VO)
Simply Organic Bamboo
Room Reveal + Voiceover
Where I Shoot / My Home
From Brands I’ve Worked With
We loved what Ashley created for us. She has a great eye for styling—the way she paired our covers together was exactly the look we want for our brand—and she made the whole process easy, from communication to delivery.
— Shae, Woven Nook
Ashley was so easy to work with. She delivered beautifully shot footage that was exactly what we were looking for, and the whole process was seamless from start to finish.
— Cici, Cozyology
We absolutely love the content Ashley created for us! Everything turned out beautifully, and we’re so happy with the final result. The content feels polished, thoughtful, and something we’re genuinely excited to share.
— pura
my creative process
My videos come with:
✓ Paid ads strategy baked into every script
✓ Research, hooks, scripting, and CTAs done for you, tailored to your brand
✓ A designer’s eye for lighting, framing, and composition
✓ Multiple hook variations so you can test what wins
✓ One free revision per video
My videos do not come with:
× Stiff, over-scripted delivery
× Pretty videos with no strategy behind them
× Shaky, unplanned footage
× Copy-paste concepts reused across brands
× Ads that feel like ads
Creating Content That Converts
A beautiful video and a video that sells aren't always the same thing. The difference is structure—what order the information comes in, and how fast you give someone a reason to keep watching. Some brands come with their own script and vision, and I'm happy to work within it. If you'd rather hand it off completely, here's the structure I typically build from.
Hook
Stops the scroll in under 3 seconds with a visual, text, audio, and caption hook working together.
Problem
Names the everyday frustration, or the thing they've been wanting but haven't figured out how to do, so they instantly think "that's me."
Solution
Shows your product fixing it naturally, with your brand as the hero instead of a sales pitch.
Proof
Stacks the benefits and emotional payoff, the before and after that builds belief.
CTA
Ends with a confident, natural next step so viewers know exactly what to do without feeling sold to.
Creating Content That Converts
A beautiful video and a video that sells aren't always the same thing. The difference is structure—what order the information comes in, and how fast you give someone a reason to keep watching. Some brands come with their own script and vision, and I'm happy to work within it. If you'd rather hand it off completely, here's the structure I typically build from.
01
Hook
Stops the scroll in under 3 seconds with a visual, text, audio, and caption hook working together.
02
Problem
Names the everyday frustration, or the thing they've been wanting but haven't figured out how to do, so they instantly think "that's me."
03
Solution
Shows your product fixing it naturally, with your brand as the hero instead of a sales pitch.
04
Proof
Stacks the benefits and emotional payoff, the before and after that builds belief.
05
CTA
Ends with a confident, natural next step so viewers know exactly what to do without feeling sold to.
Capabilities & Qualifications
- Relatable, millennial perspective that connects with real consumers
- Clean, stylish aesthetic content brands can repurpose across platforms
- Natural, story-driven content that feels engaging rather than overly salesy
- Strong understanding of what makes a product stand out on camera
- Fast turnaround, clear communication, organized delivery
- Ability to adapt to different brand tones, from polished, warm, and cozy to fun and high-energy
- Skilled in both video and photo creation, including tutorials, demos, lifestyle scenes, and talking clips
- Content creation experience for more than five years across multiple niches
- Experience working with home, fashion, beauty, wellness, fitness, and lifestyle brands
- Skilled in product showcases, unboxings, lifestyle storytelling, and demonstration videos
- Comfortable scripting, shooting, editing, and optimizing short-form videos
- Strong understanding of audience behavior, trends, and buyer psychology
- Proven ability to create content that drives clicks, saves, and conversions